How do you show how important local government employees are to life in our cities and towns? You show what life would be like without them. That’s exactly what we did for Civic, a credit union that serves the local government community. It taps into a simple human truth – people don’t realize how much they appreciate everything working, until it doesn’t.
In 5 short years working with KIOTI Tractor, we helped them go from a "never heard of them" company to the fastest growing tractor brand in North America. Met an AE in Austin who worked on the Deere account. She said the KIOTI work was the only competitor's work they paid attention to. #bestcomplimentever
Moving and storage company 1-800-Pack-Rat wanted to educate people on how their whole storage pod thing worked. Since education can be kind of boring, we made these web videos unboring.
After years of creating award-winning work for Cordura fabric, we relaunched the brand with a campaign that encouraged people to "Live Durable." Because the rugged environments were so important to the campaign, we went 360 degrees so you wouldn’t miss a thing.
Check out the 360 videos at https://youtu.be/9eFJFRNtwwY. If you're on a mobile device you'll need the YouTube app to view properly. VR goggles are even cooler.
Southern California based Kinecta Federal Credit Union is not your typical financial institution. That’s why we couldn’t give them a typical financial institution campaign.
Nasuni had a great solution to make it way easier and a whole lot less expensive for companies to store and manage their files. What they didn’t have was awareness. Or the budget to compete with competitors 10x their size. Luckily for them, this wasn’t our first rodeo.
The 2016 election was out of control. Everyone was desperate for a candidate they could believe in. Abe Lincoln (along with the Lincoln Brewing Company) answered the call. Who wouldn’t want old Abe to come back from the dead and save us all from ourselves?
After years in development, JCB was ready to launch the world’s first skid steer with a telescopic boom. It was big news. So we went big.
K-flex came to us with some new pipe insulation that was supposed to be really durable. So we said, "well how durable is it?" And they said, "well, we're not sure." So we said, "well, why don't we go find out."
They were right. It was really durable.
We found out a whole bunch of people had no idea they could join Coastal Credit Union. We also found out many people didn’t think a credit union could offer a great digital banking experience. Sometimes it’s just about changing perceptions.
I love beer. I love Abraham Lincoln. Safe to say this is the perfect account for me.
Zilla had a new line of reptile products to launch. The timing couldn't have been better. It was an industry that needed some serious re-energizing. Reptile owners and retailers were desperate for something new. Something interesting. It was like everybody had fallen asleep under a heat lamp. Here's some of the work that woke them all up.
While the fine paper category languished and no one else would step up, this campaign helped Sappi use its market share leadership to become an advocate for the entire paper industry. The work, which included print (of course), digital and a 50-page book entitled Life with Print, mobilized the industry with a much needed kick in the butt. It also made Sappi famous.
Here's some work done for Georgia-Pacific, from healthcare to sustainability. Make sure you wash your hands afterwards.
Rapidly growing through acquisition, with over 300 branches in five states, Colonial Bank needed a unified brand positioning. One that would resonate with both internal and external audiences. Kind of like this one.
Award winners. Super Bowl spots. My Mom's favorites. You'll find them here. For now at least.
