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Billy Barnes - Creative Director/Copywriter/Brand Strategist

  • WORK
  • RADIO
  • ABOUT
  • CONTACT

Cordura Fabric

After years of creating award-winning work for Cordura fabric, we relaunched the brand with a campaign that encouraged people to "Live Durable." Because the rugged environments were so important to the campaign, we went 360 degrees so you wouldn’t miss a thing.

Check out the 360 videos at https://youtu.be/9eFJFRNtwwY. If you're on a mobile device you'll need the YouTube app to view properly. VR goggles are even cooler. 

 

Kioti Tractors

In 5 short years working with KIOTI Tractor, we helped them go from a "never heard of them" company to the fastest growing tractor brand in North America. Met an AE in Austin who worked on the Deere account. She said the KIOTI work was the only competitor's work they paid attention to. #bestcomplimentever

Kinecta Credit Union

Southern California based Kinecta Federal Credit Union is not your typical financial institution. That’s why we couldn’t give them a typical financial institution campaign.

Nasuni

Nasuni had a great solution to make it way easier and a whole lot less expensive for companies to store and manage their files. What they didn’t have was awareness. Or the budget to compete with competitors 10x their size. Luckily for them, this wasn’t our first rodeo.

Lincoln Brewing Company Election 2016

The 2016 election was out of control. Everyone was desperate for a candidate they could believe in. Abe Lincoln (along with the Lincoln Brewing Company) answered the call. Who wouldn’t want old Abe to come back from the dead and save us all from ourselves?

Pack Rat

Moving and storage company 1-800-Pack-Rat wanted to educate people on how their whole storage pod thing worked. Since education can be kind of boring, we made these web videos unboring. 

JCB TeleSkid

After years in development, JCB was ready to launch the world’s first skid steer with a telescopic boom. It was big news. So we went big.

K-flex Insulation

K-flex came to us with some new pipe insulation that was supposed to be really durable. So we said, "well how durable is it?" And they said, "well, we're not sure." So we said, "well, why don't we go find out."

They were right. It was really durable.

JCB Skid Steers

Most skid steers have two arms, one on each side. That’s just the way they’ve always been made. JCB Skid Steers are different. They have one big arm on one side. It changes everything - how it operates, how it performs, and especially how you do a digital campaign for it.

Coastal Credit Union

We found out a whole bunch of people had no idea they could join Coastal Credit Union. We also found out many people didn’t think a credit union could offer a great digital banking experience. Sometimes it’s just about changing perceptions.

Lincoln Brewing Company

I love beer. I love Abraham Lincoln. Safe to say this is the perfect account for me.

Zilla Pet Products

Zilla had a new line of reptile products to launch. The timing couldn't have been better. It was an industry that needed some serious re-energizing. Reptile owners and retailers were desperate for something new. Something interesting. It was like everybody had fallen asleep under a heat lamp. Here's some of the work that woke them all up.

Sappi Fine Paper

While the fine paper category languished and no one else would step up, this campaign helped Sappi use its market share leadership to become an advocate for the entire paper industry. The work, which included print (of course), digital and a 50-page book entitled Life with Print, mobilized the industry with a much needed kick in the butt. It also made Sappi famous.

Georgia-Pacific

Here's some work done for Georgia-Pacific, from healthcare to sustainability. Make sure you wash your hands afterwards.

Cordura Baselayer

Cordura Baselayer fabric was designed specifically for combat soldiers. As in, they’re going to wear this stuff while they’re over the wire and their lives are on the line. It had to be cool. It had to be authentic. Mission accomplished.

Colonial Bank

Rapidly growing through acquisition, with over 300 branches in five states, Colonial Bank needed a unified brand positioning. One that would resonate with both internal and external audiences. Kind of like this one.

Classics

Award winners. Super Bowl spots. My Mom's favorites. You'll find them here. For now at least.

Cordura Fabric

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Kioti Tractors

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Kinecta Credit Union

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Kinecta Hippie

Nasuni

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Bull Poster

Lincoln Brewing Company Election 2016

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Pack Rat

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JCB TeleSkid

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K-flex Insulation

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K-Flex Jump Rope

JCB Skid Steers

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Coastal Credit Union

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Lincoln Brewing Company

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Zilla Pet Products

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Sappi Fine Paper

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Georgia-Pacific

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Baby

Cordura Baselayer

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Colonial Bank

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Classics

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